Chupan Chupai: A Study In Environmental Design

CHUPAN CHUPAI from Factory Fifteen on Vimeo.

What I love about art is that artists are always finding new creative ways to blur classifications and categories. This short film, Chupan Chupai, was created as a part of the DAZED Visionaries series, a new online video series highlighting filmmakers who are challenging the film industry to think in new and innovative ways.

It is described as a short installation that “combines environment design and cinema in an exhibition format”. By contextualizing the film within a world of environment design and calling attention to the artifice as a means of design and art within its’ own right, the filmmakers are opening up a new way to incorporate 3D technology and the innovation of game and environment design to cinema, giving it equal importance to the film by specifically calling attention to it. It opens up a new discussion about environmental designers and brings them to attention in a new light, other than for game design and 3D effects.

And while Chupan Chupai wasn’t created as a commercial or fashion film, it’s not hard to make the comparison of this film in the commercial fashion industry or envision environmental game designers as a part of a future conversation with fashion and film. Color and clothing are important aspects of the film, after all, the scarves marking the children as part of something communal, while still giving them an individual identity and meaning through a different color. The two protagonists wear yellow and purple – complementary colors on the color wheel, which create a sense of harmony. There is so much consideration and importance in the fashion choices here that a comparison to the fashion industry only seems natural.

It makes sense that commercial filmmakers would embrace environmental designers. After all, the commercial fashion industry always loves a good location and mood of a fashion film. They are the ones who create entire new worlds and play make-believe, so it’s hard to imagine that environmental designers wouldn’t fit in to the conversation in the fashion industry in the near future.


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